Steven Croft

Senior Vice President of Sales and Marketing    

Steven E. Croft is senior vice president of sales and marketing at Cypress Software Systems, LP. His primary responsibilities include strategic management of the Cypress sales objectives and team, client relationships, as well as brand and reputation management for the company and its loan software solutions.

He brings to the position more than 30 years of domestic and international experience in the financial services, technology and software industries.

Prior to joining Cypress, Mr. Croft was president of Sterling Group International Inc., a financial services management consulting firm based in Fort Worth, Texas. He was also executive vice president of sales and business development for Trading Post Financial Services Inc., based in Vancouver, Canada. While there, he expanded the company’s enterprise programs through preferred partner and channel partner relationships and managed worldwide sales, sales representatives and attainment of revenue objectives.

Mr. Croft also was executive vice president of Vancouver, Canada-based FX Trainer Financial Services Inc., where he began as an independent business associate and grew a global customer base of more than 15,000 clients. The company was subsequently acquired by Trading Post Financial Services.

Mr. Croft also led all sales and business operations for Med Data/eWebCoding International, in Eastern North America, South America and Europe. Early in his career, he spent more than 15 years in a variety of increasingly responsible sales and sales management positions with Lanier Worldwide.