Steven Croft Joins Cypress Software as Senior Vice President of Sales and Marketing


NORTH RICHLAND HILLS, Texas – Feb. 11, 2009 –
Cypress Software Systems LP has appointed Steven E. Croft senior vice president of sales and marketing. His primary responsibilities include strategic management of the Cypress sales objectives and team, client relationships, as well as brand and reputation management for the company and its loan software solutions. He brings to the position more than 30 years of domestic and international experience in the financial services, technology and software industries.

“Steve is a talented executive who brings a wealth of sales and marketing management, business development and corporate growth to our organization,” said Stephen G. Sargent, president and chief executive officer at Cypress. “His domestic and international experience in helping build both financial services and technology companies will be important as we continue our own aggressive growth objectives and seek to tap new market opportunities for our loan automation and credit risk management solutions.”

Prior to joining Cypress, Mr. Croft was president of Sterling Group International Inc., a financial services management consulting firm based in Fort Worth, Texas. He was also executive vice president of sales and business development for Trading Post Financial Services Inc., based in Vancouver, Canada. While there, he expanded the company’s enterprise programs through preferred partner and channel partner relationships and managed worldwide sales, sales representatives and attainment of revenue objectives.

Mr. Croft also was executive vice president of Vancouver, Canada-based FX Trainer Financial Services Inc., where he began as an independent business associate and grew a global customer base of more than 15,000 clients. The company was subsequently acquired by Trading Post Financial Services.

Mr. Croft also led all sales and business operations for Med Data/eWebCoding International, in Eastern North America, South America and Europe. Early in his career, he spent more than 15 years in a variety of increasingly responsible sales and sales management positions with Lanier Worldwide. 

About Cypress Software Systems
Headquartered in North Richland Hills, Texas, USA, Cypress Software Systems LP is a leading developer of automated credit application decision support technology. Cypress provides community and regional banks, finance companies and credit unions with loan application decision and tracking tools equivalent to those used by the largest national lending institutions. Clients, nationwide and in 16 countries, use the company’s flagship products, Mark IV and BizMark, to quickly and consistently process consumer and small commercial loan applications. Cypress Mark IV offers a flexible, risk-based processing approach that includes tracking consumer loan applications from point of entry to point of decision. Cypress’ BizMark loan automation software processes commercial loan requests within a customer relationship management environment. Both products may be licensed in the bundled Cypress Suite and are offered in either an application service provider (ASP) or traditional business model. The company’s product line also includes AppMark, an ASP-only consumer lending solution for community banks with assets of $250 million or less. Web Site: www.go-cypress.com.

Media Contacts
Jeff Green
Michael A. Burns & Associates Inc.
(214) 521-8596
greenj@mbapr.com

Neil McGlone
Michael A. Burns & Associates Inc.
(214) 521-8596
nmcglone@mbapr.com

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